Research shows that consumers are using the internet to find local businesses more today than ever before. This stat alone makes it vital for companies of all sizes to maintain a robust online presence. Fortunately, listed your business online is not hard to do. You do, however, need to know how to maximize your online presence by listing your business at the right places.
Here is a look at the top six places to list your business.
Local Chamber of Commerce
Your local Chamber of Commerce is always a good place to start. Most Chamber of Commerce groups maintain an online and print directory of local businesses for residents in the surrounding area to use as a resource.
Depending on your specific type of business, you may also want to join a professional organization. For example, if you are a locksmith, you should consider joining a professional group, such as the Associated Locksmiths of America. Once you become a member, you can display the organization’s logo on your website and social media profile, and the association will list your business on its online directory.
Search Engine Platforms
Search engines are the most popular platform consumers use to find businesses in their community. It’s important to list your business will the top search engine, including Google My Business, Yahoo! Local, and Bing Places.
Better Business Bureau
The Better Business Bureau (BBB) is one of the most reputable business accreditation organizations. Many consumers turn to the BBB to determine if a business is legitimate or not. Even being listed on the BBB website can help prospective customers find your business.
Social Media Outlets
Social media platforms, such as Facebook, Twitter, Snapchat, Pinterest, and YouTube have millions, or even billions, of active users. This is too large of a platform to ignore. You must create a business page profile on each of these social media outlets and work to build a substantial following of prospective customers.
Business Review Sites
Once you start a business, you are open to online reviews. Don’t wait for a customer to create a business page on an online business review sites, like Yelp! or Angie’s List for your company. Instead, take a proactive measure and build your own business page on these review sites. This step will ensure the correct company information is listed on your company page.
Take the time to list your business in as many places as possible. Multiple listings will make it easier for potential customers to learn more about your business online. The most important thing to keep in mind when listing your business is to keep all your business and contact information consistent across all mediums.